Values and Beliefs

Our path has been paved with values that are part of our DNA and form our essence. These values are translated into beliefs which guide our behavior in all our relationships.


Our Values are represented by the acronym SEREU:

  • Solidity – pursuing sustainable growth and value creation.
  • Ethics – acting responsibly and transparently.
  • Respect – respecting people and being willing to learn.
  • Entrepreneurship – growing with the courage to do things, to innovate and to invest.
  • Union – the whole is stronger than the sum of the parts.
Values of Votorantim
Our Beliefs
  • Cultivating talents: We believe in people and trust them, which is why we invest time and money in cultivating our talent.
  • Merit: We believe people are unique, which is why they should be valued fairly in accordance with what they deliver.
  • Excellence: We always believe we can do more and do it better, meeting challenges with discipline, humility and simplicity.
  • Pragmatism: we believe it is essential to focus objectively on what is relevant without losing sight of the whole and the future.
  • Open dialogue: We believe a trusting environment enables open dialogue and a space to speak and be heard, where diversity of opinion generates the best solutions.
  • Alliance: we believe our success is the result of a joint construction effort, reinforced by genuine relations and win-win alliances.
  • Sense of ownership: We believe in those who shoulder responsibility, work with passion and lead by example, celebrating victories and transforming mistakes into learning.
Beliefs of Votorantim